Comments on: Don’t give me the hard sell: Why Sony Ericsson are getting it right

By: dyotilvc

dyotilvc — Wed, 14 Dec 2011 11:30:11 +0000

By: Sailor

Sailor — Wed, 14 Dec 2011 02:56:27 +0000

Deep thought! Thanks for conrtibuting.

By: Things I Learnt this week: Friday August 21st – Steven Wilson Beales « Find Alternative Route

Thu, 19 Nov 2009 13:30:36 +0000

[...] Good integrated content or shameless plug? http://techfluff.tv/2009/08/19/dont-give-me-the-hard-sell-why-sony-ericsson-are-getting-it-right/ [...]

By: gregorylent

gregorylent — Thu, 20 Aug 2009 07:37:13 +0000

geotarded, cant watch it in hong kong, so how good is it really

By: hermione

hermione — Wed, 19 Aug 2009 16:08:17 +0000

@jimb ummmm it’s not hard

@chucky no, i think it’s meant to appeal to the mainstream.

@robertsione I wasn’t trying to write a piece of objective journalism i was just pointing out that I like that they’ve been thinking outside the traditional ‘add banner’ box by creating their own content, but still not pushing/selling their products obviously.
As online advertising dwindles, companies are going to have to look at new ways to promote their products. Creating a brand people identify/associate with is one way of doing it.

By: jimb

jimb — Wed, 19 Aug 2009 14:29:05 +0000

Well done for figuring out how to put clickable links in WordPress!

By: Chucky

Chucky — Wed, 19 Aug 2009 14:09:47 +0000

Not much in this article about target audience I am guessing it’s not meant to appeal to early adopters given that SE are a global mass brand and they are using music to align themselves.

By: robertsione

robertsione — Wed, 19 Aug 2009 14:05:27 +0000

This all sounds very one sided to me, more like a promo for Sony than a piece of objective journalism. I don’t see that by sponsoring a piece of ‘made for tv but put on the internet’ is in any way groundbreaking or new.

By: Tim Acheson

Tim Acheson — Wed, 19 Aug 2009 13:33:54 +0000

I haven’t seen that ad yet on YouTube. Perhaps it’s a regional campaign or something (I’m in London). If you’re referring to the 310×260 ad position on the top left of the video page, I find that quite large and intrusive to be honest. Even worse, the first thing I saw when I visited YouTube’s homepage is a whopping 965×260 ad for promotional competition by HP. That’s a significant chunk of screen real-estate! It feels like a third of my screen – and I have a pretty big screen.

It sounds like the content of the ad you’re describing is refreshingly un-trendy. I too am bored of every bit of hardware with an internet connection being promoted by logos for social networking sites which happen to be trendy at the moment. The hard-sell doesn’t do it for me. Facebook and Twitter really aren’t impressive features. I can access both on my old mobile phone which is about half a decade old now. All it takes is the most basic of web browsers.

Google’s recent experimentation with various types of ad on YouTube has been interesting to observe. Perhaps in the future YouTube could even become a profitable enterprise!

http://www.timacheson.com/blog/2009/apr/youtube_not_profitable

Anyway, keep up the awesome work. Remember the movie, “Legally Blonde”? “Tech This Out” could be like “Technically Blonde — the series”. IMHO the cuting-edge of tech blogging is now officially blonde.

By: Alex

Alex — Wed, 19 Aug 2009 13:20:12 +0000

Totally agree – there are hundreds of brands trying to do exactly this but very few have managed to create compelling content.

Of course, not everyone can market the channel to mobile phone users. Do you know if the channel is a preset bookmark on the latest Sony Ericksson handsets, or if there is any advertising of the channel elsewhere?