Hello TF readers! Our lovely Techfluff.tv correspondent, Isabelle O’Kane, attended the eComm conference in Amsterdam last week and wanted to share with you all her interview with Claire Boonstra from Layar. Claire discussed the latest developments in augmented reality and even gave Isabelle a quick demo. This is what she had to say…
Hey guys, it’s Isabelle reporting from Amsterdam and as promised I have the interview with Layar for you. For those of you unfamiliar with Layar they develop augmented reality browsers for mobile. The technology uses GPS to understand where the camera is pointing and then overlays graphics within the phone’s camera viewfinder to enable the user to receive geo-specific information, a simple example – where is the nearest restaurant or petrol station. The user is then given further options such as to call the restaurant or car dealer or petrol station or to review more information etc.
Soon to be released is Layar 3.0 – which is a 3D version – as Claire talks about in this clip below.
