The Techfluff.tv team were at the Internet Retailing Conference 2009 where some of the biggest players in the industry got together to talk about the challenges and issues facing the industry.
One thing I found particularly interesting was the notion of cross-channel marketing – So basically retailers online strategy in sync with with their off line strategy giving consumers a more coherent shopping experience.
One guy I interviewed said that in future you will be able to buy something online and if it doesn’t fit take it back offline to the shop -another example he made was browsing online and picking purchases up in the store – saving the time it takes to deliver.
For me that’s the main problem with shopping online – I live such a fast paced life I can’t wait for the item to be delivered – If i go shopping its usually for an occasion that day or week so I need to be able to have the item straight away- If I could browse online with an avatar shaped like me to see how the clothes fit, and then, pick it up straight away from the store- I would do more shopping online.
Oh and John Lewis was a name that kept cropping up as doing things right. Check out the event’s site for more up to date news in the online retailing sector.
