What do online video experts and trail blazing rockers AC/DC have in common? Their ability to attract a rocking crowd at Melbourne venue 24 Moons, on AC/DC Lane of course!
The line up for the latest event organised by the Social Media Club Melbourne included Industry Manger of YouTube, Suzie O’Carroll and Managing Director of Portable, Simon Goodrich, General Manager of Viocorp, Nick Bolton.
With a room packed full of social media enthusiasts, the presentation was dedicated to everyone’s favourite video viewing platform YouTube!
Some of the main issues discussed included:
How can I use YouTube to attract audiences?
This is a ripper of a question as it only takes four minutes to capture a viewer’s attention. Suzie gave a great example of how companies have used YouTube to capture consumer’s attention through the Toyota Sienna ‘Swagger Wagon’ video series on YouTube videos, with the viral attracting over 5,685,218 views alone. The reason why the videos are popular is that they are engaging, creative, funny and can be shared across the interweb. Additionally social media promotion is vital let people know the video is available via Facebook and Twitter.
What are some problems with synchronising live Twitter feeds with YouTube?
One of the main problems with synchronising YouTube video with Twitter feeds are sometimes it can be hard to moderate comments as they are coming in so quickly. A way to avoid this confusion is to have specific hashtags to filter each topic.
What are some YouTube tools that I can utilise?
This is a great question for those wanting to monitor the popularity of their videos. Some tools include YouTube Insights which shows how long it takes for a video to become popular and quite interestingly where your video is viewed around the world.
Also YouTube annotations are a way to include detailed content with options to add links to related videos, channels and search results.
How can I reduce upload time on my website?
This is a common problem especially when faced with a coding nightmare- no one wants to be stuck for hours figuring out video code = Headache! YouTube has listened and made it easier for users with a growth in APIs and multi-formatting.
You can watch Part 1 of the panel below on SMCMelbourne’s very own You Tube channel.
