A one woman show with a passion to spread the word about a publishing company is what drew the crowd in at the latest Hive Event.
With a role combining a love of travel and creativity, Robin Goldberg is part of the executive team of Blurb which is a publishing platform enabling anyone to design, market, share and sell bookstore quality books.
Robin says she enjoys working with creative entrepreneurs every day around the world.
“I love to travel my job is international growth what that means is every time I do my bit- I start from scratch I start a new business every single time,” she says.
Robin says it was not easy to start expanding Blurb to Australia.
“The first thing we had to do was figure out who do we know in the market, I got on a plane and started meeting people,’’she says.
“I had about four names when I got off at Sydney and by the time I left after being in Sydney and Melbourne for two weeks I had about 200 people,
“I tell people to get out of offices and go meet people because you have no idea what is even out there.”
One of the important lessons Robin learnt was it is ok to say no.
“It is hard as you don’t want to miss an opportunity, you are always afraid that it could be the one- but you know what focus on the things that really matter- focus on the big things – no regrets just let it go,’’ she says.
Robin says for those wanting to start a new business it is important to know your strengths.
“Figure out what is easy for you to do with people, it is nice to go out with a little bit of currency, for me books are a currency to share,” she says.
“For your business discover what is your currency, your currency may not be books it may be you can do introductions, whatever it is have it on hand.”
Robin looks out at the audience and smiles when reflecting on her job.
“I love what I do, when I’m travelling and they ask is it work or play I think of it as play, if you think about what you do as fun, it is one more way to go nuts every day,”she says.
You can watch some of her presentation below:
