Archive for October, 2010

What comes out of Hermione’s big mouth? The State of Social Survey 2010 revealed!

The results are in for the 2010 Social Media and Online PR Survey! This comprehensive survey, created by bigmouthmedia and Econsultancy, covered how clients rate their use of social media channels and their agency, what headcount and budgetary resources are used for social media, and how companies use insights from social media. It also discussed ROI from social media and social media barriers.

The results were announced on 29 September and they were quite interesting. Social media seems to keep holding a bigger presence in the workplace. 71% of companies have a social media staff and 83% expect investment in social media to increase over the next year. 41% of senior management are more interested in social media than any other marketing issues. Some numbers were surprisingly low, however. Only 7% of companies integrate social media activity with TV and radio, only 26% run campaigns in other countries, and only 24% of companies now use mobile apps.

Our own Hermione Way, founder of Newspepper.com, was there giving her own presentation about social media too. :)

Check out a video about the survey and the results:

bigmouthmedia Social Media Survey 2010 (Final Cut) from Newspepper on Vimeo.

Taking on the world one keg at a time! TechfluffTV at The Hive Melbourne with entrepreneur Dean O’Callaghan from The Good Brew Company

This week, we have a great review of last week’s The Hive Melbourne networking event from TechfluffTV’s Melbourne Correspondent Bev Wilkinson! She covers the story of Dean O’Callaghan who set up his small business The Good Brew Company and has included an exclusive recording of the Q&A session at the end of his talk. You can follow Bev on twitter astrostar123, please say hi!

A green suited entrepreneur with a passion to make beer into an environmentally sustainable business is what got the punters in at the latest Hive Event. With a desire to save the world one good brew at a time, Dean O’Callaghan is the brains behind The Good Brew Company which is a business with a unique twist.

Instead of delivery trucks, the business uses environmentally friendly tricycles to deliver locally produced beers, wines and non alcoholic beverages to Melbourne’s CDB and inner suburbs.

Dean says the business first began while he was in Germany and got an email from his worried mum. “My father just bought a brewery and I decided to come back, the way he brewed did not make sense,” he says.
“It was very energy and water intensive; he did not have any money to pay me directly so I started my own business.” This was the spark that enabled Dean to go out and help micro brewery owners.

“I’m a 33-year –old guy whose passion is beer and the environment by starting this small business I was able to help out people like my dad,” he says. It was not an easy start with Dean remembering a time he
was delivering a keg on a 42 degree day.

“I was riding a keg from Brunswick to Ormond while I was half way there, I was thinking its a hard job and no one knows what I am doing and why I am doing it and it made it really hard to convince myself to keep doing what I am doing,” he says.

This made Dean realise he needed to let people know what he was doing especially through social media.“Just pick yourself up and broadcast what you are doing a nd you will get a lot more motivation,” he says.
One important lesson Dean learnt from running his own business is to sit down with people who know about important issues such as accounting and law. “ There are lots of things you need to be good at
when you start a business if I could do it again I would sit down with people I know who are good at these things and pick their brains,” he says.

You can watch the intensive Q&A session with Dean below:

Think it all happens in Silicon Valley? You’re wrong! – RedBubble

Australia; it’s not just about sandy beaches, beers and bbqs, Melbourne (and Sydney) have thriving digital and tech communities and this month, entrepreneur and technology journalist Hermione Way and her team at Techflufftv will be exploring the startup scene interviewing the hottest startups for The Next Web Australia’s Melbourne Silicon Beach Series.

Sponsored by KodakSilicon Beach Australia and The Next Web, Techfluff.tv decided to delve a little deeper into Melbourne’s startup scene and video interviewed ten of these companies.

This week we caught up with Martin Hosking from RedBubble. RedBubble won an honourable mention in last year’s The Next Web Australia Awards for the amazing community they’ve built on their site.

Martin talk to us about what inspires him in Melbourne and the issues that surround selling art online.

Stay tuned for next week as we will bring you an interview from Kaggle.

Why startup Brainient shunned UK angels: “They’re slow and afraid to invest.”

This week, The Next Web UK Editor Martin Bryant covered Brainient’s new cash injection and our own Hermione Way interviewed Emi Gal to find out more about the funding and exactly how he did it! It must be the red shoes ;)

We were impressed when web video startup Brainient pitched its “interactive layers” for existing videos at this year’s The Next Web Conference, and today the London-based company has announced its raised $800,000 to expand its business.

As we reported earlier this year, Brainient allows interactive advertising layers to be added to videos, with a “Magic” tag that allows Brainient layers to be easily added to a video in any web page. Today’s announcement sees the startup receive funding from Venture Capital Investor Arts Alliance (investors in LOVEFILM, Opera Software and lastminute.com, among others) and a range of angel investors including well-known names like Dave McClure, Sherry Coutu, Alex Hoye and Algy Williams.

Here in an exclusive video interview, CEO Emanuel Gal tells Hermione Way what the company plans to spend its money on and why he went with Silicon Valley angel investors over their UK counterparts. “UK angels are slow and afraid to make investments”, he says. He also tells us why the “Angelgate” scandal last week hasn’t put him off dealing with investors like Dave McClure.

Update: Look out for an example of a Brainient layer at 1’39″ in the video.

Brainient secures $800,000 in VC funding from leading investors from The Next Web on Vimeo.