The results are in for the 2010 Social Media and Online PR Survey! This comprehensive survey, created by bigmouthmedia and Econsultancy, covered how clients rate their use of social media channels and their agency, what headcount and budgetary resources are used for social media, and how companies use insights from social media. It also discussed ROI from social media and social media barriers.
The results were announced on 29 September and they were quite interesting. Social media seems to keep holding a bigger presence in the workplace. 71% of companies have a social media staff and 83% expect investment in social media to increase over the next year. 41% of senior management are more interested in social media than any other marketing issues. Some numbers were surprisingly low, however. Only 7% of companies integrate social media activity with TV and radio, only 26% run campaigns in other countries, and only 24% of companies now use mobile apps.
Our own Hermione Way, founder of Newspepper.com, was there giving her own presentation about social media too.
Check out a video about the survey and the results:
bigmouthmedia Social Media Survey 2010 (Final Cut) from Newspepper on Vimeo.











