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What started as a bit of fun at a festival is now a fast-growing business selling in Selfridges and to a whole host of celebrities.

Meg and Harry are MerriMaking. They make custom furry animal hoods and a select few items of creative clothing. They do a wide range of furry friends including foxes, lambs, bears and wolves and if you want something specific, you can send in your own ideas.

There’s a lot of love for these girls and what they do so they ask their fans to promote the brand with guerilla marketing – to win a gorilla hood. There’s been oragami swans decorated with the web address set flying around London and even fruit and veg at a grocery stall etched with the MerriMaking name.

There’s a monthly special hood too – this month it’s a raccoon.

Ellie Goulding helped them hit the big time when photos of her wearing one of their hoods on stage at Bestival last year were everywhere.

TechFluff went to visit their studio in Nottingham to hear how they were ‘founded as a means to fund fun’.

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