Archive for February, 2011

Australia’s answer to Innocent Smoothies, Emma & Tom’s fruit juice success story at Hive Melbourne!

By Bev Wilkinson

The inspiring story of two entrepreneurs embarking into the health juice scene is what packed the first Hive Melbourne event of 2011.

With a vision to crack the Australian fruit juice market- Tom Griffith established smoothie company Emma and Tom’s with his childhood friend Emma Walsh.

Tom says a holiday to the United States gave him the initial idea of packing Australian fridges with natural whole fruit smoothies.

“I knew there was nothing like that in Australia. We were not hardened entrepreneurs where we watched every dollar,” he says. “We worked out what we were and started from scratch, we spent a year making juices and finding people who will back us.”

Tom says when major competitor Nudie launched a year earlier he was determined to make Emma and Tom a better quality product.

“We raced around Melbourne listening to people who loved the concept but they were looking for alternatives that made them look twice, we got quite a few customers quite quickly,” he says.

Tom says they took control by doing their own distribution locally in cafes in Melbourne, Sydney and Brisbane.

“I’m happy to go into a shop and sell bottles of juice, I’m happy to be there to develop a relationship,” he says

“We now have over two-thousand customers who are people like us. They are entrepreneurs who know what they want and expect good service.”

Watch Tom’s presentation at Hive Melbourne below:

Flexing our mind muscles at FLUGers monthly meet up!

This series is sponsored by ClearBooks: Online Accounting to free your time.

Last month, our resident video blogger Talia visited FLUG’s monthly meet-up. Not sure what FLUG
is? It’s Flex London Users Group. Read more below!

Flex is a code framework for creating flash swf files. This ever-evolving program has continually added features that allow users to improve their applications.

I’m no flex genius, but it was great to interact with those who are. They had a lot to say about what’s new and interesting about the platform.

This month the meet-up was all about Flash. Speakers focused on the new Open Source Media Framework, as well as some great applications that use this new technology. iwonder is an application that uses this new tool. It’s DJ application available on both desktops and portable tablets such as the android, iphone, and BlackBerry PlayBook.

I had a chance to interview the official organizer, Andrew Martin, as well as other attendees. Check it out below:

Parmuto Parties- Get to know creative people like yourself!

This series is sponsored by ClearBooks: Online Accounting to free your time.

Recently our resident TechfluffTV video blogger, Talia, attended Parmuto Parties networking event – find out more below!

Last week, I attended a Parmuto Parties. This are monthly networking event is geared towards creative individuals, and everyone’s welcome to join!

I had the opportunity to meet some great people- including a hilarious comedian, Sheila-M and Zuzana Jochman, the CEO and producer at Cesare Pictures & Media. Everyone I encountered at this networking event had something great to offer. Because of its focus, all who attended benefited from those they met, including myself!

Zuzana Jochman spoke about her networking experiences and gave a great tip for the future- get a pitch! Watch the video to find out what a pitch is and how to develop your own:

Techfluff.TV will be at this year’s PHP UK Conference- you should be too!

Get ready! PHP UK Conference 2011 is just around the corner! On February 25th the PHP community will come together to find out about the latest developments on the platform. Our resident Video Blogger Talia will be there to capture all the action from the day!

This year speakers include:

Click here to register for this year’s conference!

Check out a video from last year’s event – to find out what it is all about:

Hurry! Only 2 days left to WIN a Sony speaker with ClearBooks! Watch the video to find out how:

That info again…

1. tweet @clearbooks – what piece of tech you LOVE that saves you time
2. use the hashtag #techflufflove

Our team will decide who the winning 5 are by Feb 14th and we’ll announce the LOVE on Twitter.

Entries close 12pm Monday 14 Feb 2011. UK entrants only.

Startups! Want success? TechCrunch’s Mike Butcher, Eden Ventures and BootLaw tell all at TechPitch4.5

This series is sponsored by ClearBooks: Online Accounting to free your time.

TechPitch 4.5 is the Dragon’s Den for UK tech startups. Except it’s run by 2Pears and happens at TechHub on Silicon Roundabout in east London.

On the night, 10 new businesses are given the chance to pitch their idea to a panel of experts and investors. A winner in chosen, given a bottle of bubbly and exposure as the startup with the most potential.

The winner of the first #4pt5 pitching session was Lee Shepstone of EngageSciences. They help marketers build and publish social web marketing campaigns.

Other pitchers included user generated gamers Namaste, YearBookMachine and tailored diet + exercise plan app Oobafit.

For a full write up of the startups that pitched that evening check out Rodsit’s post here.

There was an impressive panel including TechCrunch Europe editor Mike Butcher, Katy Turner from Eden Ventures and startup lawyer Danvers Baillieu. We asked them the big questions… what makes a perfect pitch, what investors are looking for and startup mistakes to avoid.

Listen up! ClearBooks Valentine’s competition launched: WIN a Sony speaker by telling us what saves your time!

At TechFluff, we love tech – especially the kind that saves us time.

As Valentine’s Day is coming up, we’re spreading some TechFluff love with the help of fast + easy online accounting site ClearBooks. We’ve got 5 sexy SONY ERICSSON MS430 MEDIA SPEAKERS to giveaway to lucky TechFluff tweeters.

All you have to do is tell us what tech saves you time.

To enter:

1. tweet @clearbooks – what piece of tech you LOVE that saves you time
2. use the hashtag #techflufflove

Our team will decide who the winning 5 are by Feb 14th and we’ll announce the LOVE on Twitter.

Entries close 12pm Monday 14 Feb 2011. UK entrants only.

What are you most looking forward to at #SMWLDN this week? Here’s what we’re excited about…

This series is sponsored by ClearBooks: Online Accounting to free your time.

This week is Social Media Week. It’s an international event happening across 9 cities around the world.

In London there’s 100 events, seminars and workshops organised by Sam Michel and the rest of the Chinwag team – all in the name of being social.

Best bits we’re looking forward to is the first ever social media football match between Arsenal and Chelsea, social media surgery drop-in sessions and the pop-up farm in Soho - complete with hay bails and a giant cow.

We went along to the VIP opening party in Shoreditch to see what the week has in-store.

Let us know what you’re most looking forward to in the comments below. We’d love to know :-)

Developers with a difference: Kuku do ready-made app prototypes

This series is sponsored by ClearBooks: Online Accounting to free your time.

Having recently secured work with the UK’s National Space Centre, Kuku apps set themselves apart from the developer masses with ready-made prototypes for different types of business.

Categories include apps for brochures, venues and books and businesses simply slot in their own branding. They do custom builds as well.

TechFluff had a chat with Lucy HG and Paul Muston about the interactive museum apps they’ve worked on, what the release of the first iPad only newpaper ‘The Daily’ means for their business and what their favourite apps are.

Facebook, beer, and pizza- What more could you want? Techfluff.tv at FDGL!

Last month we visited Facebook Developers Garage. Because this booming industry is forever evolving, it’s important for people to know what’s new and hot on Facebook.  If that doesn’t interest you, free beer and pizza should!

Each month, Facebook Developers Garage gathers for a meeting. Attendees range from developers to entrepreneurs and special guest speakers.  We interviewed many of the speakers, attendees, as well as the winner of an exciting interactive game at the event.

Hermione Way, founder of Techflufftv and Newspepper, did a Skype presentation from across the pond in San Francisco. She speaks about the internet- its mobility and capabilities as far as blogging and video goes, including how to get paid the online video giant that is YouTube.

Watch the recording to find out about the world’s top bloggers and YouTube sensations! And that she really married her laptop…

To check out all the speakers our sister company, Newspepper recorded, click the link below!

http://vimeo.com/channels/fdgl