When we ‘play’ on the internet, we like rewards to keep us interested and participating.
At Mashup’s Social Gaming to Gamification event, a panel including familiar faces from Groupon, Stardoll and Blue Barracuda discussed how they get their users to play for prizes and rewards.
Gaming and new media expert Nicholas Lovell said there were different types of gamers and these enjoyed playing in different ways and for different prizes. Some people like to gain through status – winning badges and mayorships on Foursquare for example, and others prefer social rewards in the form of interaction and new friends.
TechFluff chatted to Stardoll’s Katie Bell, Blue Barracuda’s Matthew Maxwell and entrepreneur and web 2.0 expert Sam Sethi about what Gamification means to them and how brands and businesses can monetise on it.
