Archive for March, 2011

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Want to know how to monetise on Gamification? We hear from some pros. By LucyH on Wednesday March 16th, 2011   No comments

When we ‘play’ on the internet, we like rewards to keep us interested and participating.

At Mashup’s Social Gaming to Gamification event, a panel including familiar faces from Groupon, Stardoll and Blue Barracuda discussed how they get their users to play for prizes and rewards.

Gaming and new media expert Nicholas Lovell said there were different types of gamers and these enjoyed playing in different ways and for different prizes. Some people like to gain through status – winning badges and mayorships on Foursquare for example, and others prefer social rewards in the form of interaction and new friends.

TechFluff chatted to Stardoll’s Katie Bell, Blue Barracuda’s Matthew Maxwell and entrepreneur and web 2.0 expert Sam Sethi about what Gamification means to them and how brands and businesses can monetise on it.

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Most important thing for startups? Eyes on YOUR OWN money By LucyH on Friday March 11th, 2011   No comments

This series is sponsored by ClearBooks: Online Accounting to free your time.

Tony Fish knows a lot about business and a lot about the web. He’s been involved with numerous business startups and has over twenty years’ experience with leading brands, high growth companies and venture capital. He’s also written a book.

So… we thought he’d be the right guy to ask about the biggest problems facing new businesses.

One of those is keeping track of money. Tony’s advice is that it’s often worth investing in professionals when it comes to securing loans and pitching for investment. He also told us it’s vitally important to have someone in-charge of your finances internally too.

Check out the interview in full below:

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What’s Gamification and why are we all playing? By LucyH on Wednesday March 9th, 2011   No comments

The internet’s all a big game. That’s according to entrepreneur, investor and new media expert Tony Fish.

It’s all about getting people to access our content and the social transactions that take place to make data consumption happen.

Kinda like the way Tesco gives us 2 for 1 on biscuits to encourage us to buy.

To explain a bit more abour Gamification and how socially active players will now be the real-time target for consumer brands, Mashup are holding a panel debate next week.

What? Social Gaming to Gamification

Where? Olswang Building, 90 High Holburn, WC1V 6XX

When? Monday 14th March 6-9pm

Why? OpenWeb expert Sam Sethi, Stardoll Network’s Katie Bell and gaming guru Nicholas Novell will be on the panel.

Register here.

TechFluff is gona be there too so makesure you look pretty for our cameras :-)

Still confused about Gamification? Tony sheds more light for us:

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Live Life in the Fast Lane of Digital Marketing! By AnastasiaEmmanuel on Wednesday March 9th, 2011   10 comments

If it’s digital marketing, these guys do it…and in 3D this Thursday! Latitude Group are putting on what promises to be a client summit with a difference on 10th March.

The agenda will cover a range of topics across digital marketing. One of which will explore how mobile internet usage is set to overtake the PC in the next couple of years. Another presentation will investigate the slightly scary world of data revolution and how marketers plan on capitalising on this new accessibility.

Special insight into these topics will be provided by big names such as Google, Facebook, Groupon, Yahoo and many more.

Whether you are wondering what the evolution of PPC means for advertisers, or the million dollar question of how to maximise ROI…these guys claim to know.

Finally, where better to engage in discussions about integrated marketing intelligence than in a bowling alley! Tempted? Get yourself down to All Star Lanes, Brick Lane, Thursday 10th March, 10am to experience, in their words: “the day the Digital World comes alive”. Hashtag – #latitudesummit

Our sister company Newspepper HQ is thrilled to be working with Latitude Group on this great event, and will be there all day providing media services…if you see our crew, come say Hi!

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PickLive: Play 5 minute Fantasy Football during real games By LucyH on Sunday March 6th, 2011   No comments

This series is sponsored by ClearBooks: Online Accounting to free your time.

PickLive Fantasy Football games happen during real matches and you place bets on real players.

You place money on 3 guys and during the 5 minute games they tot up points depending on what passes they make, goals they score etc.

A team of dedicated football fans watch the real matches and collect all the data for the points.

They cover all European matches and the player with those most points at the end of the 5 minute mini-match wins the cash.

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Respond to users immediately with real-time analytics GoSquared By LucyH on Thursday March 3rd, 2011   5 comments

This series is sponsored by ClearBooks: Online Accounting to free your time.

Analytics are an essential part of any good website, but with so many different services out there, which one to choose from?

The guys from GoSquared stand out from the crowd by offering real-time data that enables you to monitor and respond to the visitors on your website immediately. You can drill down to specifics like the exact city they are coming from and even the browser they are using.

The LiveStats feature is a dashboard for companies to put on a big screen in their office so the whole team can keep on top of what’s happening online right now.

The team of 3 are the babies of White Bear Yard at just 19, but that hasn’t stopped them. With the help of the in-house angels they’ve currently got 6000 users.

We chatted to James and Geoff from the team and checked out how the site works.

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The ultimate water-cooler moment: In-house investors at White Bear Yard By LucyH on Tuesday March 1st, 2011   No comments

This series is sponsored by ClearBooks: Online Accounting to free your time.

To start with Angel investors Eileen Burbidge, Stefan Glaenzer and Robert Dighero wanted a comfortable office space to work in themselves, but now 12 of the startups they invest in work with them in the same room.

White Bear Yard is 750 sq ft of open-plan office space a few minutes from east London’s silicon roundabout. All 3 investors use the building as their London work-place and are on hand to help with any queries the new businesses may have.

A quick biog about the 3 investors:

“They’ve been personally involved in the largest European technology exits of the past decade, including the biggest exits of the year for 4 of the past 10 years (Ricardo.de acquired by QXL, Skype purchased by Ebay, Last.fm acquired by CBS and QXL Tradus acquired by Naspers) and genuinely believe in the opportunity to work with the founding teams of the next.”

We’ll be featuring startups from WBY all this week. First up we spoke to Eileen about what it’s like to be in such close proximity to the businesses she’s invested in and we hear her top tips for successful startups

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