‘What does your label say about you?’ This is the tagline for the labelling campaign launched by UK electronics and manufacturing company, Brother. This campaign has been launched in support of the Brother UK labelling business. The team took a trip down the length of Route 66 between Chicago and Los Angeles and collected footage of the people they met along the way and asked how they would label themselves. The footage was shot over 30 days and was shown at the campaign launch event. The campaign takes a really interesting and exciting viewpoint of labelling and teaming up with Route 66 adds a cool and exciting theme.
The launch event embraced all things American with a Blues Band, roller skating waitresses and American themed decorations added to the atmosphere of the video marketing. The Brother Route 66 Campaign is such a clever and new way of reaching their target audience and showcasing the different labelling range they offer. Check out the above video of the Brother Route 66 Launch Event!
