Social networks have evolved from AIM to Myspace and now to Facebook. They connect the world and make things like catching up with old friends and stalking ex-boyfriends easy.
Entrepreneur Sheila Marcelo found a way use this new media technology for the greater good. A mother herself, she realised families need all kinds of help, which led her to create Care.com, a site that connects families who need services such as childcare, senior care, pet care, and house care with caregivers.
With Care.com, you create an in depth profile to explain what exactly your needs or skills are, which ensures the best fit for everyone. Like a Facebook profile, you can upload pictures and videos and send messages to people you think would be best for the service you need.
Care.com also provides background checks, recommendations for caregivers, and a special “Mom force team” who give reviews. It also provides tips for interviewing a possible candidate and other safety tips so you can feel comfortable when you hire a caregiver.
As for Sheila’s advice to women, she says you need to let go of perfection. Nobody can be the perfect mom or the perfect businesswoman and it’s about finding a balance in your life. Her trick is to end the day thinking about three positive things that happened- an exercise she’s now passing on to her children.
I caught up with Sheila when she was visiting London. She spoke to me about the soon-to-be-launch of uk.care.com (please excuse the background music!). Watch the video above to find out more and check out her blog here sheilamarcelo.com!
