Video expert, Catherine Allen, talks about a new online video marketing technique called ‘audience looping’!

 

Recently we caught up with one of our fellow online video evangelists, Catherine Allen of Ember Television. They are a Birmingham based service that makes videos from ‘Your Church Wedding’ to a flash mob for charity. Similarly, to our sister site, Newspepper.com, Ember Television produce online video content, and also work closely with marketing agencies for distribution.

Ember Television’s new idea is (tentatively) called ‘audience looping’ where the target audience provides ideas for videos they want to watch. Ember Television provides a ‘matchmaking’ service, pairing the audiences with ideas to the clients with money to bring these ideas to life.

Watch the video interview above to find out more on how this process works and her advice for other production companies.

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Comments (10) | Leave a comment

  1. Hermione Way says:

    We catch up w/ @catherinebrum who tells us about a new online video marketing technique called ‘audience looping’ http://t.co/6ugrrJ8h

  2. We catch up w/ @catherinebrum who tells us about a new online video marketing technique called ‘audience looping’ http://t.co/6ugrrJ8h

  3. hermioneway says:

    New on @techfluffTV! We chat to @catherinebrum about online video marketing. Watch here: http://t.co/nDCr6zFv

  4. New on @techfluffTV! We chat to @catherinebrum about online video marketing. Watch here: http://t.co/nDCr6zFv

  5. New on @techfluffTV! We chat to @catherinebrum about online video marketing. Watch here: http://t.co/nDCr6zFv

  6. e4f Member @catherinebrum from Ember TV talking on @techflufftv about her new video concept & a great mention for us http://t.co/PgxdYHFL”

  7. Pia Pearson says:

    “e4f Member @catherinebrum from Ember TV talking @techflufftv about new video concept + great @BhamSciPark mention http://t.co/gOauViqV” #in

  8. e4f Member @catherinebrum from Ember TV talking on @techflufftv about her new video concept, with a mention to us http://t.co/PgxdYHFL #in

  9. e4f Member @catherinebrum from Ember TV talking on @techflufftv about her new video concept, with a mention to us http://t.co/PgxdYHFL #in

  10. e4f Member @catherinebrum from Ember TV talking on @techflufftv about her new video concept, with a mention to us http://t.co/PgxdYHFL #in

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