Last week, Bev Wilkinson and I attended our first Mobile Monday event as Melbourne’s official Techflufftv Correspondents. Bev has just recently moved to Melbourne from the Gold Coast and was keen to find out more about the digital and social media scene here. I am the official video blogger and you can watch my video report below. Bev also did a great write up of the event too!
If you are in Melbourne and have any tech-related events coming up please don’t hesitate to get in touch via Twitter.
Follow Bev’s Twitter @astrostar123. Video made by Leila Bagundol, follow me @lilleilalee.
Move over for a faster check-in
By Bev Wilkinson
You want Mo Mo More?…..the event with the quirky name attracted a crowd to its latest gathering with the topic of mobile ticketing sparking great interest.
With almost everyone having access to a mobile phone this new technology is a digital alternative to doing every day activities such as paying for concert/movie tickets, transport and even boarding a plane!
The organisers of Mobile Monday Melbourne invited computer guru Aaron Hornlimann who at the age of 23 is the CEO of the Sissit Group and Director of Strictly Tickets Tony Lotzof to share entertaining and insightful stories into the world of mobile technology.
Currently Aaron and Tony are working on a very exciting project in conjunction with Jetstar which when completed will be the first boarding system in Australia to incorporate mobile technology and scanning equipment.
This project will make it easier and more convenient for passengers boarding a flight with the process being very simple and less time consuming.
Aaron says in previous trails they have been boarding up to 200 passengers within eight minutes smashing the current record.
“With our trails we have had 99.9 percent success, we have had a perfect run and are very proud of what we have achieved, it started off with myself doing a bit of tinkering and now by the end of 2010 all 14-million Jetstar passengers will have used our sms system,” he says.
Aaron says anyone can use this technology and it does not have to be phone specific.
“The fact everyone has a mobile phone in their pockets means it is easier than relying on the printer at home,” he says.
“We see a great future in this technology and can see the mobile hand set being used in any type of ticketing coupons for sales and validation.”
Tony says the mobile ticketing system has already been successfully implemented overseas.
“At the world cup we had about a 30-70 swing towards mobile ticketing people would arrive at the bus station and scan straight on their phone and walk on,” he says
“The more consumers get used to this type of technology the more popular it is going to become,
“There are already digital coupons, gift vouchers and pay as you go petrol stations, anything that you can purchase online you can receive a digital coupon to swipe it.”
Tony says they have pitched the idea to troubled Victorian public transport system Myki.
“They are an overseas company and don’t want to listen to solutions in their own backyard,” he says.
] and that for the first time in history, Generation Y (those born between 1980 – 2000) had the authority on something that actually matters, which directly affects our socio and political environment. GenY have taken over the baby boomers and GenX, spend 16+ hours a week using the internet and 96% have joined social networks. Also, 14% trust advertisements compared to 78% who trust recommendations from a friend. They use techology everyday and that it is these digital natives who have the upper hand and can take advantage of their inherent knowledge as they move into the workforce.
